Wednesday, December 15th, 2010 - Alfie Williams.
During the recent global recession, online bingo has thrived. Its land-based counterpart saw a very difficult era, as government tax increases and smoking bans forced many players to abandon bingo halls and take up playing bingo online. While this was a hindrance for the land-based industry, the online industry benefitted, as the demand for an alternative to land-based halls increased.
To meet this demand, hundreds of online bingo sites popped up all over the internet, each offering players a unique and profitable experience. However, there are still reigning leaders in the field of online bingo, which account for over 75% of the market share, and most online bingo players flock to the biggest names.
So, what does the mean for the hundreds of smaller sites, especially when the end of the recession points players back in the direction of land-based halls?
With massive mergers and acquisitions already taking place in the online bingo world, smaller sites are getting ready to be snatched up. Currently, there are only 20 sites that bingo fans rate as “high quality”, so industry insiders also believe that we’ll be seeing big brands getting even bigger. It is now up to smaller bingo sites to fit into niches and appeal to players that have not yet been wooed.