Monday, February 7th, 2011 - Tammy F.
The latest trend in the online gambling industry is mobile gaming, as more and more players enjoy accessing their favourite online bingo games from their smart phones. According to a recent report by Vodaphone, the UK is the leading European nation for smart phone sales, marking it as one of the most profitable markets in the mobile gaming industry.
According to Vodaphone’s CEO Vittorio Colao, the UK’s mobile customers are more up-to-date with the latest technology in the industry. As such, they are interested in buying the newest, more technologically-advanced phones on the market, which happen to be smart phones like the iPhone and the Android.
Of all of Vodaphone’s new registrants in the UK this year, 70% if them requested smart phones. Compared to the statistic of 40% across the rest of Europe, it seems that the UK is ahead of the pack in terms of mobile technology.
This presents a unique opportunity for online gaming operators based in the UK. Already, mobile bingo and other mobile games are becoming increasingly popular in the country. In turn, the increase of games available will encourage more people to invest in smart phones.