UK Bingo Company Goes into Players’ Homes for Research
Wednesday, February 9th, 2011 - Alfie Williams.
Rank Group, a popular UK-based bingo company, is planning on conducted an immersive market research campaign. Researchers from the company will be making their way into players’ homes in order to gain a better understanding of the people who use its productions.
As part of the research, staff will take photographs of customers in their homes and conduct in-depth interviews to get a glimpse into the daily lives of online bingo players. They will also travel with customers to and from their bingo games and spend time with them at the hall. A single interview could take more than six hours, providing Rank Group with an in-depth understand of its target audience.
This type of research project is called “qualitative research”, investigating the how and why of a particular subject over the what, where and how much. Despite taking hundreds of man-hours and a great deal of money, qualitative research is becoming increasingly popular in the online gaming industry.
Any online gaming company can look at statistics and forge a business or marketing strategy off of them, but as online bingo because increasingly competitive, marketing efforts must be amped up. This is why it is becoming increasingly important for online bingo operators to truly understand their customers, offering customized campaigns to appeal to their target markets.
You must be over 18 years of age to register and to place a bet. The company reserves the right to ask for proof of age from any customer and customer accounts may be suspended until satisfactory proof of age is provided.
St Minver Limited is licensed by the Gibraltar Licensing Authority and regulated by the Gibraltar Regulatory Authority under the 'Gambling Act 2005'.