Friday, February 18th, 2011 - Alfie Williams.
Facebook applications are some of the most popular online games. There are over 37 million users on various Facebook apps each month, and you can’t deny it – you’re probably one of them! One of the biggest draws to these games is that they are free to use. However, that does not mean that the developers of Facebook apps are struggling to get by.
According to recent report, Zynga – the company behind Farmville and Zynga Poker – is worth an estimated $9 billion! The company is arguably one of the most valuable in the online gaming world, and has gained that status simply by running free games.
Only bingo operators seem to have picked up on this trend, as free bingo is becoming a popular entity in the industry. If operators don’t believe that offering free games will make them money, this is certainly proof that will get them to think twice.
Zynga earns its profits by charging players for particular items. On Zynga Poker, for example, you can purchase additional poker chips if your stack is running low. The low price of these products plus the huge number of players makes for some impressive profits for the company. Last year, Zynga earned about $400 million!